Here some information about the market size regarding to our solution.
We would need to answer for:
- How many machines are suitable for retrofitting? In the market of small and medium refrigeration, that is pharmatheutical and supermarkets
- TAM, SAM, SOM
- TAM or Total Available Market is the total market demand for a product or service.
- SAM or Serviceable Available Market is the segment of the TAM targeted by your products and services which is within your geographical reach.
- SOM or Serviceable Obtainable Market is the portion of SAM that you can capture.
- Revenue potential in DKK
- Rate the industry is growing
Going Natural - The Danish road to natural refrigerants
The import of bulk HFC substances has decreased significantly from around 1000 tonnes/year in 2000 to around 350 tonnes in 2010. But in 2008-2010, the Danish emission of F-gases declined from 895,000 tonnes CO2 equivalents in 2008 to 854,000 tonnes CO2 equivalents in 2010.
A 700 m2 supermarket with a HFC system will normally have a charge of 85 kg R-404A. The leakage rate is at least 8.5 kg R404A, equivalent to 32 tons of CO2 (per year).
European union
Danish ministry - Survey of selected fluorinated greenhouse gasses
In denmakr, the commercial refrigerators account for 91.0 of HFC-404a tons in denmark. This sector includes central supermarket refrigeration systems, condensing units for smaller retail stores, walk-in cold rooms, smaller cold stores and smaller industrial refrigeration systems (for cooling processes).
The consumption of HFC-404A (with high GWP and hence a high tax) is decreasing from more than 200 tons in 2004 to a level of about 100 tons per year in 2012.
Conclusion
- TAM: In denmark, 91 tons of HFC-404a, A rough estimation is that a machine in average is 10Kg of refrigerant, this 9100 Kg of machines per year, from those the 10% has a leak, this is 910 Machines need a repair each year in Denmark.
- SAM: 50 % of the TAM -> 455 customers
- SOM: 92 companies
910 Machines each year * 1500 Dkk per service = 1.365.000 DKK