• Source
• Navigator template - Only one is neccessary
• Worksheet 1 - Only one is neccessary
• Worksheet 2 - It is neccessary one per market opportunity
• Worksheet 3 - Only one is neccessary

An easy-to-use business tool that addresses these three questions:

• Market Opportunity Set: Assessing the venture’s unique abilities and identifying valuable market opportunities stemming from these abilities
• Attractiveness Map: Evaluating potential market opportunities in a comprehensive manner, to reveal the most attractive options
• Agile Focus Strategy: Building a smart portfolio around the chosen market opportunity, in order to consciously avoid lock-in and remain agile

Generating Market Opportunities

1. Step 1 (de-linking) Describe your unique abilities or core technological elements – independent of any (envisioned) application in a specific product. List what these elements can accomplish (their functions) and their main properties.
2. Step 2 (re-linking) Search for different possible applications that these unique abilities can establish, and who may need these different applications.